Growth tactics for app makers.
ASO, ad creative, retention loops and short-form video, one tactic a day from the same engine that writes Skilmark campaigns.

App Store Q&A Replies: Free Installs Hidden in Plain Sight
The Q&A section on Google Play is one of the most overlooked zero-budget growth channels for indie app makers. Here's a step-by-step playbook for turning stranger questions into keyword-rich conversion copy that drives installs — for free.

Google Play's New Rating Algorithm: What Changed
Google Play quietly shifted how it weights and displays ratings, and most app marketers haven't adjusted their ASO playbooks yet. Here's exactly what changed and what to do about it.