SkilmarkGrowth tactics for app makers.
ASO, ad creative, retention loops and short-form video, one tactic a day from the same engine that writes Skilmark campaigns.
Onboarding Day 2–6: The Churn Window Nobody Fixes
The real churn crisis isn't Day 1 drop-off — it's the silent exodus between Day 2 and Day 6 when users haven't formed a habit yet. This post gives you a message-by-message sequence to stop it.
Behavior-Triggered Push Beats Scheduled Email Every Time
Most onboarding sequences fire on a timer and miss the moment entirely. Here's how to wire up behavior-triggered push and email flows that meet users at the exact second they need a nudge.
Day 8–30 Onboarding: Stop Churn After Week One
The real churn cliff isn't day one — it's the silence after day seven. Here's how to build a day 8–30 onboarding sequence that keeps users coming back and spending money.