Generate ASO Metadata & Ad Copy in 60 Seconds

Why Writing ASO Copy Is Slower Than It Should Be

Most app marketers spend hours — sometimes days — agonizing over app store titles, subtitles, keyword fields, and ad creative copy. You write a draft, run it by a designer, debate it with growth, and ship something that feels like a compromise. Then you do it all again for the next locale.

Skilmark's AI campaign generator collapses that entire workflow into a single input form. Here's the exact process to go from a blank page to ready-to-ship ASO metadata and ad copy in one session.

Step 1: Feed the Generator a Tight App Brief

The quality of your output depends entirely on the brief you provide. In Skilmark's campaign generator, you'll see a structured input panel — don't skip any field. Fill in:

• App category and primary use case — e.g. 'fitness tracker for busy parents, focused on 10-minute home workouts'
• Top 3 competitor apps — Skilmark pulls competitive keyword density signals based on these
• Target persona — age range, key pain point, device preference
• Primary keyword cluster — your seed keyword plus 2-3 related phrases you already rank for or want to rank for
• Tone — choose from Energetic, Clinical, Playful, or Premium

The more specific your brief, the less editing you'll do downstream. A vague brief like 'fitness app for adults' produces generic copy. 'HIIT tracker for parents with under 15 minutes a day' produces something you can actually use.

Step 2: Generate Your ASO Metadata Package

Click Generate ASO Package and Skilmark produces four outputs simultaneously:

• App Store title (30 chars max, keyword-first)
• Subtitle (30 chars, benefit-driven)
• Keyword field string (100 chars, comma-separated, deduped against your title)
• Short description for Google Play (80 chars)

Each output shows a keyword density score and a character count badge in real time. If the title is running long, tap the Compress button and the AI trims filler words while preserving the anchor keyword. You can also click Regenerate Variant on any individual field without resetting the others — useful when the subtitle is perfect but the title needs another pass.

Step 3: Expand to Ad Copy With One Click

Once your metadata is locked, hit Expand to Ad Copy. Skilmark takes the same brief and the finalized metadata as context and generates:

• 3 x 30-character ad headlines (UAC / Apple Search Ads compatible)
• 2 x 90-character description lines
• 1 x short-form video hook script (15 seconds, hook + benefit + CTA)

The headlines are automatically deduplicated so you never see the same phrase twice across your three options. Each one leads with a different angle — one keyword-forward, one benefit-forward, one social-proof-forward — so you can A/B test without writing anything from scratch.

Step 4: Localize Without Losing Voice

For teams running multi-market campaigns, select your target locales from the Localization tab. Skilmark doesn't just translate — it re-adapts the keyword clusters to match regional search behavior. A keyword that drives volume in the US App Store may have zero traction in the UK or Germany, and the generator accounts for that by pulling locale-specific keyword data into each output.

You can generate up to 10 locales in a single batch. Each locale produces its own full ASO package and ad copy set, ready to paste directly into App Store Connect or Google Play Console.

Step 5: Export and QA in Two Minutes

Use the Export to CSV button to pull every field — title, subtitle, keywords, descriptions, ad headlines — into a single spreadsheet formatted for direct upload. Run a final QA check against Apple's metadata guidelines and Google Play's listing policies to catch any restricted words before submission.

The whole workflow — brief to export — takes under 10 minutes for a single locale and under 30 minutes for a 10-locale batch. That's copy that used to take a full sprint, done before your next standup.

The Real Unlock: Reuse Across a Portfolio

If you manage multiple apps, Skilmark saves every brief as a reusable template. Swap the app name and primary keyword, keep the persona and tone, and regenerate. Your second app takes two minutes instead of ten. Your fifteenth app takes the same two minutes. That's where autonomous growth starts to compound.