Generate ASO Metadata & Ad Copy in 60 Seconds

Stop Writing App Store Copy From Scratch

Most app marketers spend 3–5 hours per launch writing title variants, keyword fields, short descriptions, and ad headlines — and still end up with copy that sounds like everyone else in the category. Skilmark's AI campaign generator collapses that process to under 60 seconds. Here's exactly how to use it.

Step 1: Drop in Your App URL or Bundle ID

Open the New Campaign panel inside Skilmark and paste your App Store or Google Play listing URL. The engine scrapes your existing metadata, screenshots, and category placement automatically. You don't fill out a brief — it reads one.

If your app isn't live yet, use the Manual Mode input to paste a short positioning statement (one sentence describing who the app is for and what it does). The AI works equally well from either input.

Step 2: Select Your Output Bundle

Choose which assets you need. Skilmark generates them as a linked bundle, not as isolated pieces:

• ASO Metadata Pack — App name variants (under 30 chars), subtitle (under 30 chars), keyword field string (under 100 chars for iOS), and a short description (under 80 chars for Google Play). Each field is pre-validated against character limits so you never paste and get cut off.
• Ad Copy Set — Three headline variants per format (Search, Display, UAC), matched to the emotional hook Skilmark identifies as dominant for your category.
• Viral Hook Lines — Five short-form video opening lines, written for a 0–2 second retention grab, ready to hand directly to your video team or drop into Skilmark's script generator.

Step 3: Review the Category Hook Score

Before you accept any copy, check the Hook Score panel on the right side of the editor. Skilmark benchmarks your generated titles and headlines against the top 20 ranked competitors in your App Store subcategory. A score below 65 means your differentiator isn't landing clearly enough — the panel will tell you which competing keyword cluster is drowning you out.

This is the step most teams skip when they use generic AI tools. Generic tools don't know your category. Skilmark does.

Step 4: Run the Keyword Density Check

Switch to the ASO tab and hit 'Analyze Keywords.' The tool highlights which high-volume, low-difficulty keywords from your niche are missing from your metadata bundle and suggests single-word swaps that preserve your character count. For example, swapping 'track' for 'monitor' might pick up 4,200 additional monthly searches on a fitness app without changing the meaning of your subtitle at all.

According to Backlinko, keyword placement in the app title alone can lift organic ranking by up to 10.3% — Skilmark's keyword check is designed specifically to capture that lift without stuffing.

Step 5: Export and Deploy

Once your bundle is approved, export it in one of three formats:

• App Store Connect CSV — ready for direct import into your localisation workflow
• Google Play Console format — structured exactly as the Developer Console expects it
• Notion / Google Docs paste — for teams that route copy through an editorial review before publishing

The export also includes a Change Log showing every field that differs from your current live metadata, so your team doesn't accidentally overwrite a variant that's already performing.

The Real Win: Portfolio Scale

The workflow above takes under 60 seconds for one app. For studios managing 10–50 apps, Skilmark's Batch Campaign Mode lets you run the same pipeline across your entire portfolio simultaneously. Each app gets its own category-aware metadata — not a copy-paste of the same copy with the app name swapped in.

That distinction matters enormously. A casual puzzle app and a hardcore strategy game might share a publisher, but they compete in entirely different keyword ecosystems. Batch Mode respects that separation automatically.

Start With One App, Ship by End of Day

The fastest way to see what Skilmark's AI campaign generator actually does is to run it against a live app you already know well. Compare the output to your current metadata. If it surfaces a keyword gap or a sharper hook within the first review — and it usually does — you'll understand immediately why the blank-page approach costs more than time.